Capturing Attention the Moment Guests Arrive.
Summary
Transforming Sites into Moments of Intrigue.
Pins transform first impressions into moments of intrigue. From immersive video previews to timely announcements, they invite travelers to see and feel a destination before they arrive, helping hotels spark curiosity, build confidence, and bring hospitality storytelling to life.
My Role
Lead Product Designer
Timeline
3 months
My Team
Tools
Figjam, Figma
CHALLENGE
Making the First Few Seconds Count
APPROACH
Learning What It Takes to Win Attention
Competing in the attention economy meant understanding what travelers expect the moment a page loads.
Through interviewing partner hotels and conducting market research, we learned that immersive motion, clear offers, and minimal friction consistently outperform static hero images.
solution
Every Journey Starts With a Pin
Built for impact, Pins help hotels surface their most important moments, from seasonal offers to on-site experiences, through dynamic, auto-playing video previews.
Pins turn passive visits into engaging journeys that convert.
Storytelling that Speaks
By layering concise, context-rich copy directly onto video, hotels can highlight key offers, promotions, or experiences without breaking flow. The result is storytelling that speaks, motion draws you in, words guide you forward.
Designed to Fit Every Destination
Pins were designed to adapt, offering a range of visual styles that seamlessly match each brand’s look and feel. Every Pin remains instantly recognizable, drawing attention without ever disrupting the experience.
An Invitation That Waits
Travelers explore at their own pace. With the ability to minimize a Pin, guests can pause a story when they’re not ready to engage without losing it entirely. Pins stay quietly accessible, ready to reappear whenever curiosity returns. It’s presence without pressure.
Minimizing a pin lets users tuck away the Pin. A small, unobtrusive label keeps it within reach, ready to reopen when inspiration strikes again
Built-In Editing That Keeps You in the Moment
We brought management tools directly into the experience layer. With on-page editing, real-time analytics, and version control, hotels can design, test, and refine Pins exactly where they appear — eliminating the need for separate dashboards or complex workflows. Every change feels instant, seamless, and connected to the live experience.
Hotels can see how guests engage in real time, learn which moments capture the most attention, and iterate effortlessly.
RESULTS
Measurable Impact from the First Click
Pins delivered tangible performance gains across key metrics. Engagement rates climbed, impressions deepened, and booking conversions improved as guests interacted more naturally with dynamic, well-timed offers. Real results, powered by thoughtful design
