A new and interactive way to experience videos
Summary
Pathways aimed to increase engagement with videos by integrating interactive elements, leading to a 60% boost in click-through rates and a 250% increase in video impressions. User testing and feedback guided the design, ensuring a seamless, intuitive experience that drove real-world success.
My Role
Lead Product Designer
Timeline
4 months
My Team
Tools
Figjam, Figma
Results
100%
Customer Adoption
15%
Increased Revenue
124%
Increased CTR
Design Process
If you are interested in understanding my design process for Pathways, please contact me and I will be more than happy to go over my slide deck.
Contact me for full design process deck
Hi-Fi Designs
Interactive Video
We designed an interactive video experience that allows users to engage with content seamlessly on both mobile and desktop. These features include:
The best things to do in Venice
Experience the enchanting canals and rich history of Venice.
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What is breakfast experience like?
What is the night life like?
The best things to do in Venice
Experience the enchanting canals and rich history of Venice.
Book Your Dream Trip Now
View the Pool
9:41
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Start Over
Let’s Recap
Xanterra.com
Research and Market Analysis
Accessibility
We analyzed user engagement with videos across mobile and desktop, studying what keeps people engaged on platforms like Reels, YouTube, livestreams, and TikTok. Inspired by these platforms, we brainstormed ways to bring interactive experiences to Hovr.
Captions go here. :)
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Settings
Autoscroll
ADA Player
Transcript
[music]
Words appear in a white box: World Wide Accesses
(narrator) "Welcome to Kiwi Paradise, where every moment is a journey into blissful relaxation and unparalleled luxury."